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Version 1.009.20.20-1993781448627MARKETING PLAN ROLAND EBLEoben legalOben Legal is a data-driven risk management boutique dedicated to providing exceptional ethics, risk, and compliance management and oversight solutions for companies by strictly adhering to proactive, systems engineering and evidence-based methods.At Oben Legal we’re all about:Empowering organizations with smart oversight solutions in all phases of a program’s lifecycle, from design, development, operation, and maintenance to improvement. marketing plan overviewPractice:NameName of Campaign:Marketing CampaignCampaign Manager: Subject Matter Expert:Terence ObenobjectiveThe Objective is the grow the business by meeting the following goals & metrics:GoalsMetricsBrand AwarenessWebsite traffic,Traffic on social media Pages (LinkedIn,…)video views (OL, YouTube, Facebook)Online search engineEngagementArticle likes, shares, repostsLead GenerationConversation rate, subscriptions on websiteMarket presenceTraffic in Financial, Educational, Legal industrySalesContracts, referral points, speaking engagementsVALUE PROPOSITIONOptimize processesCompliance ImprovementCost savings & avoidanceTarget MarketIndustry names ex: Financial: need three sentences here (this first one should be the primary market)Other market: secondary marketOther market: third market (I think educational is a great opportunity where there is already experience)Target Contact DemographicsSenior Executive, Legal Counsel, Managing Director, Legal Executive are the ideal customer profile for Oben legal services.Since Oben legal MARKET STRATEGYPRODUCTSRisk Management solutionProactively identify hazards, Root cause AnalysisAnalyze and assess the associated risks,Identify fine-proofed mitigation and solutionsimplement risk mitigations as applicable, define performance targets and sustainability Message SummaryStructure to build message to Executive. These message will be via marketing campaign through online article on various Oben Legal platforms (website, social media, newsletter). Highlight the pain pointsProvide a case study/referenceState the problemProvide the WIFM (analytical solution that makes sense)Clearly state the value position that can speaks to the need of the clientAsk for if they would like more information (state their action item)Examples:Compliance Watch# Issue 2021.01.Another case of failure to take action to protect the company from regulatory fines. According to Cleantechnica “The Securities and Exchange Commission (SEC) popped BMW with an $18 million fine recently. The SEC’s order found that BMW AG, BMW NA, and BMW US Capital violated antifraud provisions of Sections 17(a)(2) and (3) of the Securities Act of 1933. Although BMW didn’t admit nor deny anything, it agreed to pay the $18 million fine and completely stop violating the provisions.” For an estimated cost of $180K, paying a fine ten thousand times that value could have been avoided – Could your company be next?Optimizing your compliance program on time is your exemption you from dealing with SEC hefty fine. Oben legal bring you the most affordable compliance improvement product to optimize your existing solution with cost saving & avoidance. Our proven solution has been utilized by many fortune 100 companies from financial services to media industry, we have saved organization from billion of dollars in fine. Please secure your consultation today.Compliance Watch# Issue 2021.02.When is the last time you went to the doctor for your annual checkup? You check your cholesterol – etc.… Not doing so could cause you a stage 4 cancel, with painful recovery process and lot of money – The impact could be devastating to your colleagues, families, etc… Has your organization reviewed your compliance program to assess you position in the market? Neglecting vital organ function of your company could have costly effect should a compliance risk occurs. Here are Oben legal we offer yearly checkup of your business legal lifeline through our compliance program. How is your compliance pulse check?Call to ActionThese are ways to ask customers to take action and secure an initial free analysis with Oben Legal.Please secure your consultation today.How is your compliance pulse check?Please secure your consultation today.Do you have an effective oversight and risk management in place? Click here and we can help you today. Can you see the drift towards failure? Let us help you today. What is the desired outcome?The desire outcome is to get the customer to comment on the message and reach out for more information or consultation to discuss their legal needs. BUSINESS DEVELOPMENT CHANELList DevelopmentOnline Marketing CampaignsSocial Media (LinkedIn, Facebook, Twitter) Prospecting via Industry eventsExisting Network: ListSchool ProgramsProspecting MechanismDescribe your prospecting mechanism.Pre-event Follow-upDefine your pre-event follow-up.Post-event Follow-upDefine your post-event follow-up.Opportunity Qualification Process and CriteriaDefine your opportunity qualification process and criteria.Project PlanNecessary Event ResourcesResourceRoleEstimated Work HoursResource 1RoleTimeResource 2RoleTimeResource 3RoleTimeBudgetMetrics and ExpectationsList all metrics and expectations.Define all metrics and expectations.ApprovalTitleNameDate 1Date 2CEONameDate 1Date 2Campaign ManagerNameDate 1Date 2Product ManagerNameDate 1Date 2NameDate 1Date 2NameDate 1Date 2NameDate 1Date 2Campaign Sign-offThe undersigned accept this Marketing Campaign as described herein.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Print First and Last NameTitleSignatureDate.Partner (Printed Name)Partner (Signature)Date.Print First and Last NameTitleSignatureDate.
Solution: Marketing Plan for a start up legal firm - need help to finish this up (with examples) for between 8 to 10 pages