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Unit 6 DiscussionTraditional advertising media includes television, radio, newspapers, and magazines. More and more commonly this includes email advertising as well. There are many different options now for nontraditional advertising including social media, banner ads, electronic billboards, and others.Topic: Traditional AdvertisingShare an example of traditional advertising that you have seen in the last 10 days.Discuss the advantages and disadvantages of using this form of traditional advertising.Do you think that using nontraditional advertising is more effective? Why or why not?Read the article (Kerr, Schultz, Kitchen, Mulhern, & Beede, 2015), Does Traditional Advertising Theory Apply to the Digital World?Include some support for your argument using your example and referring to the article. ReferenceKerr, G., Schultz, D. E., Kitchen, P. J., Mulhern, F. J., & Beede, P. (2015). Does traditional advertising theory apply to the digital world? Journal of Advertising Research, 55(4), 390–400.

Unit 6 Discussion - AB202

Question # 00759275 Posted By: MrsDanielle2001 Updated on: 04/29/2020 05:08 PM Due on: 05/02/2020
Subject Business Topic General Business Tutorials:
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  1. Tutorial # 00759659 Posted By: neil2103 Posted on: 04/29/2020 05:12 PM
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