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Your company president has decided to restructure the firm and become more market-oriented. She is going to announce the changes at an upcoming meeting. Outline the points she should make to describe why a market-oriented approach is advantageous.Give an example of a company that might be successfully following a production orientation. Why might a firm in this industry be successful following a production orientation?Your cousin wants to start his own business, but he has decided not to write a marketing plan because he thinks that preparing such a document would take too long. He says he doesn't need a formal proposal because he has already received funding from your uncle. Explain why it is important for him to write a plan anyway.Imagine that your boss has stated that the marketing objective of the company is to do the best job of satisfying the needs and wants of the customer. Does this meet the criteria for good objectives? Explain why or why not.Name any product that you have purchased recently where you had different options to choose from. What specific strategies were used by that product/firm to achieve competitive advantage? Is that competitive advantage sustainable against the competitors?
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  1. mac123
    Tutorial # 00011227 Posted By: mac123 Posted on: 04/06/2014 02:45 PM
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