You are part of a fictitious meeting between two potential licensing

You are part of a fictitious meeting between two potential licensing  partners; Adidas is the licensor, and Timex is the licensee. They are  meeting for the first time. Select either Adidas or Timex and take their  "licensing perspective" (i.e. licensor or licensee)

Develop a list of 10 due diligence questions you would ask the other  company executives in the meeting to better understand them. For  example, if you are Timex (the licensee) and seek to use the Adidas  brand for a new line of athletic performance watches, you will want to  ask Adidas executives several questions (hence performing due  diligence).

Give a brief explanation of why your questions are important relative  to your chosen company's licensing perspective. Post your list of  questions and associated explanation the following with references: