You are brand manager for a luxury brand and you are approached by executives of the Disney Corporation.
Question # 00817976
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Updated on: 01/23/2022 12:34 AM Due on: 01/23/2022
You are brand manager for a luxury brand and you are approached by executives of the Disney Corporation. They want you to co-brand a program for a new Disney theme park. How would you go about assessing whether this is a good strategy for your brand?
2.Compare and contrast the approaches of BMW, Ralph Lauren (Brandstorming Success) and Patagonia (Case Study).
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Rating:
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Solution: You are brand manager for a luxury brand and you are approached by executives of the Disney Corporation.