Written Assignment 3 Answer the following questions using the guidelines for written

Written Assignment 3
Answer the following questions using the guidelines for written
assignments at the bottom.
1

Assume you are a marketing manager for Starbucks. Describe the
following at Starbucks: essential benefit, core product, and enhanced
product. Discuss how Starbucks uses different components of its product
to create a customer experience and maintain its brand. Be sure you
address the tangible and intangible aspects of the Starbucks product. (MO
3.3, 3.4 and 3.5 )

2

In your own words, define and discuss each of the following: Penetration
Pricing, Price Skimming, Competitor-based Pricing, and Value Pricing. In
your discussion provide and explain a scenario where each might be
appropriate. Executing a Value Pricing strategy is generally viewed as
being more difficult than the others. Why? How is effective promotion
related to successful Value Pricing? (MO 3.6)
Guidelines for Written Assignments

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Your answer for each question should be 2-4 pages in length, doublespaced, with 12 font size and normal margins.
Your answers should show you are thinking about the material and
developing the ability to apply it. To do this you should use your own
words to explain concepts and create examples that allow you to use
them. Answers that include only information and examples from the
textbook will receive a grade of C, at best.
You are encouraged to use outside sources of information in addition to
your textbook. Be sure you provide a complete citation for outside
sources.
Please proofread your answers.