?Which of the following is a step in the planning stage of the strategic marketing process?

22

?Which of the following is a step in the planning stage of the strategic marketing process?

1. ?The results program
2. The evaluation phase
3. The implementation phase
4. The marketing program

23

?Darby's Burgers Ltd. uses the best quality meats in its burgers. However, this fact is not being marketed well to its potential consumers, leading to a decline in sales. There is a growing demand for quality meat products among the health-conscious that could work in Darby's favor. However, Darby's must compete with fast-food chains that offer burgers at low prices. Which of the following statements describes Darby's weakness according to SWOT analysis?

1. Darby's uses good quality meats in its burgers.
2. ?There is a growing demand for quality meat products among the health-conscious.
3. ?Darby's must compete with fast-food chains that offer cheap burgers.
4. ?Darby's quality is not well-marketed or advertised to its potential consumers.

24

?Banana Technologies Inc. operates through brick-and-mortar stores that allow customers to personally check the brand's computers and ask questions about its products. Upon purchase of any of its computers, the company allows the customers to return to the store for free consultations up to one year while also providing free software upgrades. Which marketing strategy is Banana Technologies Inc. following?

1. Guerilla marketing
2. Niche marketing
3. Relationship marketing
4. Digital marketing

25

?The trade of offerings of value between a buyer and a seller, resulting in mutual benefit, is called a(n) __________.

1. ?advertisement
2. ?exchange
3. ?communication
4. ?marketing mix

26

?The __________ refers to the seven stages a company goes through to recognize opportunities and convert them into sellable services or products

1. ?psychographic segmentation process
2. ?service gap analysis
3. ?new-product process
4. strategic focus and plan

27

A society's __________ represent socially or personally preferable states of existence or modes of conduct that persist over time.?

1. symbols
2. customs
3. ?values
4. Languages

28

The __________ sells a marketing plan to readers by being clear and direct.?

1. ?mission statement
2. strategic focus and plan
3. company description
4. executive summary

29

?The shares of Agro Textiles Ltd. are valued lower than its competitors. To increase its value, the company decides to study its current situation and see how it can improve itself. Which of the following strategic marketing processes should be used by Agro to analyze its situation?

1. Marginal analysis
2. Break-even analysis
3. SWOT analysis
4. Business portfolio analysis

30

__________ relate to the effort spent in making sales.?

1. ?Marketing outcome data
2. Observational data
3. Primary data
4. Marketing input data