When Assessing Country Economic Market Potential

1. When assessing a country’s economic market potential, examine all of the following EXCEPT

government laws

consumption patterns

population

GDP

2. All of the following companies were harmed by inaccurate market assessments EXCEPT

Intuit

Yum! Brands

Target

Tesco

3. All of the following are steps in assessing alternative foreign markets EXCEPT

Assess levels of competition

Examine sociocultural influences

Analyze market potential

Analyze CEO preferences

4. Marriott International Inc., provides a small hotel in Bordeaux, France, with assistance and reservation services for an agreed period of time and price. Marriott and the hotel have a

licensing contract

management contract

franchising agreement

turnkey project