What roles do frontline workers play in corporate communications
Question # 00851311
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Updated on: 02/28/2024 03:46 AM Due on: 02/28/2024
Review the crisis communication case studies in both the Lachlan and Liberman texts, with emphasis on the KFC crisis of 2009 in Liberman et al Chapter 10.
Read: 15 Minutes to ‘Mayhem’: How a Tweet Led to a Shortage at Popeyes - The New York Times (nytimes.com).
1 -- What roles do frontline workers play in corporate communications.
2 -- How you think the organization was effective or not, and why, in how they handled internal communication.
3 -- Compare the KFC crisis with similar and more recent fast-food chicken shortage controversies.
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Solution: What roles do frontline workers play in corporate communications