What is the decision facing Elizabeth Arden
Question # 00529758
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Updated on: 05/18/2017 05:50 AM Due on: 05/18/2017
Review the reasons for their decision to sell their products through prestige retail, spa, and now the professional skin-care market. How might this decision enhance their long term values? After reading through the various methods of distribution in this module, what factors do you think are important in understanding Elizabeth Arden’s future distribution decisions?
After you have read through the entire case study, post your responses to each of the questions below. For your answer to the third question, you should include a full discussion of at least two possible alternatives. For your response to the fourth and fifth question, respond as though you are the marketing manager of this company.
- What is the decision facing Elizabeth Arden?
- What factors are important in understanding this decision situation?
- What are the possible alternatives? Fully describe at least two.
- Pretend you are the marketing manager at Elizabeth Arden. What decision(s) do you recommend?
- What decision(s) do you recommend? What are some ways to implement your recommendation?
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Solution: What is the decision facing Elizabeth Arden