What is the company's market penetration strategy

Question # 00788285 Posted By: dr.tony Updated on: 12/29/2020 11:08 AM Due on: 12/29/2020
Subject Education Topic General Education Tutorials:
Question
Dot Image

 Choose a product. Instacart is the Product 

Write a one-page summary that answers the following four questions.

  1. What is the company's market penetration strategy (intensive, selective, etc.), and how do the channels being used reflect that strategy? (this refers to market coverage)
  2. Do the channels being used reflect a push or pull distribution strategy? (this is not to be confused the promotion P and lead generation)
  3. Which of the channels being used do you believe are most profitable, given their relative costs? Which of the channels being used do you believe are not as profitable as others but are still necessary to maintain market coverage?
  4. How much control does the company need over its channels (0-level, 1-level, 2-level, 3-level, multichannel, etc.)? How is this need for control reflected in the channels being used?

Please follow APA 7th edition guidelines, including a cover page, references page, in-text citations, Times 12-point font, double spacing, running head, page numbers, and so forth.

Dot Image
Tutorials for this Question
  1. Tutorial # 00788245 Posted By: dr.tony Posted on: 12/29/2020 11:09 AM
    Puchased By: 2
    Tutorial Preview
    The solution of What is the company's market penetration strategy...
    Attachments
    What_is_the_companys_market_penetration_strategy.ZIP (18.96 KB)

Great! We have found the solution of this question!

Whatsapp Lisa