What is idea generating, How does it help us in our new product

What is idea generating? How does it help us in our new product development process? After reviewing this week’s resources and your research, in your own words how would you explain idea generation and the role it plays in the new product development process? Share one method of idea generation and apply it to a product you personally use. Remember that all new products are not truly new, but can be modified based on consumer feedback and/or moving towards a new market segment.