What are the features and benefits for the consumer

Instructions

You will be creating a full page ad for your New Shoes company. Follow the guidelines below to ensure that the ad is competed in its entirety

Ensure that your ad addresses the following:

1. What are the features and benefits for the consumer?
2. Why will this product make the customer’s life better?
3. Will you include an image of the product?  Keeping in mind that the ad is used to create or feed a desire for your shoes.
4. Less is more.
5. Don’t share everything, give the consumers a reason to come and see your shoes in person.
6. A full page ad is  8.25 in. x 10.75 in.
7. Your completed ad must be saved in electronic format (.jpg or .png). You can use any graphics program to design the ad.

Assignment Parameters

1. Synthesis of concepts and theories from other course activities.
2. Well-organized, clearly presented work (free from excessive spelling and grammatical errors).
3. Properly cited sources using APA 6th edition.
4. Ensure use of the assignment rubric.

Assignment Objectives

• Understand the process to create a full page advertisement for an organization.