Week 9 - The appropriate frame of reference for a behavior

Week 9

1. The appropriate frame of reference for a behavior question is its ________, which is determined by the participant's ________.

behavior pattern; behavior cycle and behavior frequency

behavior time frame; behavior cycle and behavior frequency

behavior frequency; behavior time frame and behavior frequency

behavior cycle; behavior time frame and behavior frequency

behavior time frame; behavior cycle and behavior pattern

2. A cognitive basis for an attitude means that the attitude is based on a ________.

culture

behavior

value

feeling

belief

3. The data obtained from a measurement question built on a Stapel scale can be analyzed in the same way as data obtained with a ________ scale.

dichotomous

semantic differential

multiple-choice, multiple-response

graphic rating scale

constant sum

4.You decide to ask a question in such a way that the positive response alternatives equal the negative response alternatives. You will design a measurement question that reflects a(n) ______ scale.

unstructured

multidimensional

unbalanced

unidimensional

balanced

5.A measurement question built on a ________ scale measures the psychological meanings of an attitude object using bipolar adjectives.

Likert

summated rating

constant sums

semantic differential

Stapel

6. What type of data is produced by a measurement question built on a constant-sum scale?

Ratio

Nominal and interval

Ordinal

Interval

Nominal

7. If you want a measurement question to present the same number of positive response options as negative ones, you want a ______.

balanced scale

multiple-choice, single-response scale

simple category scale

forced ranking scale

unbalanced scale

8. You want to assess a participant’s attitude, but you are concerned that using numbers in response categories will imply some importance. You should build a measurement question on which type of scale?

Simple category scale

Multiple-choice, single-response scale

Stapel scale

Graphic rating scale

Constant sum scale

9. Which of the following syndromes affecting respondent honesty involves the respondent giving a quick, possibly false answer to a probing target question?

Self-delusionist

Unconscious decision maker

None of the above is correct.

Pleaser

Disengager

10. You want to collect interval data in assessing which jobs are most likely to attract self-directed, enthusiastic, diligent, dependable workers. You should build a measurement question on which type of scale?

Visual graphic rating scale

Numerical scale

Simple category scale

Multiple-choice, single-response scale

Constant sum scale

11. Which of the following is NOT TRUE about scale points on measurement questions?

In cross-cultural measurement, the cultural practices may condition participants to a standard number of scale points.

Some objects require greater measurement sensitivity and the opportunity to extract more variance, which additional scale points provide.

Scales with more points may produce more valid results. Some studies, using scales with 11 points produced more valid results than 3-, 5-, or 7-point scales.

A larger number of scale points are needed to produce accuracy when using single-dimension versus multiple-dimension scales.

As the number of scale points increases, the reliability of the measure decreases.

12. if you notice that many participants in a phone survey are responding to a multiple-choice question with the last alternative offered, your question may have an error of _____.

central tendency

acquiescence

primacy effect

recency effect

memory decay

13. If we create a map of an instrument to indicate where a participant jumps questions, based on earlier answers, this map is called _____.

filter questions

a contrast effect

skip directions

a skip logic diagram

screen questions

14. What type of measurement question is designed to establish rapport with the participant?

Target

Administrative

Screen

Buffer

Branch

15. Because the participant answered "agreed" to question 5, the next question to appear on the phone survey is question 7. The computer survey was programed for _____.

skip directions

contrast effect

screen questions

filter questions

branched questions

16. The number of topics to be covered by the _________ questions, defines the instrument _______.

target, scope

buffer, coverage

target, coverage

screen, scope

classification, scope

17. Because the participant answered a checklist by choosing three items, he is only offered a rating question about those three items. This is an example of sequencing by using branched questions.

True or False

18. The IRB process requires that the survey contain a statement about participation being voluntary. This is part of what aspect of the measurement instrument?

Transition

Conclusion

Introduction

Instructions for participant

Instructions for interviewer

19. If a measurement instrument provides a status bar for a self-administered mobile survey, this action contributes to fulfilling which responsibility?

Facilitate the participant's understanding of the survey process

Make answering the questions easier

Facilitate the participant's understanding of target groups of questions

Encourage the participant to complete the measurement instrument

Encourage the participant to participate in the survey

20. Which of the following is a guideline for designing mobile questionnaires?

Use free-response questions.

Ask as many questions as is needed to cover the target topics.

None of the above is a guideline for mobile questionnaires.

Use rating scale grids that require scrolling.

Limit the answer choice lists on multiple-choice questions.

21. If the participant has been promised an incentive for participation and must call a phone number to obtain this incentive, this should be noted in what part of the measurement instrument?

Instructions for interviewer

Conclusion

Instructions for participant

Introduction

Transition

22. Which of the following might result in skip directions?

A participant chooses a particular answer to a survey question, and a participant answers a filter question in a certain way.

A participant chooses a particular answer to a survey question.

A participant chooses not to participate in a survey.

A participant chooses to discontinue a survey.

A participant answers a filter question in a certain way.

23. All of the following can improve participant motivation to participate except ________.

limiting the number of questions asked

assuring confidentiality

All of the above improve motivation to participate.

offering an incentive

building participant interest in the topic

24. If a measurement instrument boosts the participant’s self-esteem, this action contributes to fulfilling which responsibility?

Encourage the participant to participate in the survey

Make answering the questions easier

Facilitate the participant's understanding of questions

Alleviate any concerns participants might have, so they view the experience as valuable and worth their time

Facilitate the participant's understanding of the survey process

25. When a researcher uses the same response categories for numerous questions using the same scale, the instrument design ____.

discourages a participant from early discontinuation of participation

leaves the participant with a positive attitude about survey participation

encourages a participant to provide an adequate amount of information

discourages a participant from refusing to answer specific questions

encourages a participant to provide accurate responses