Week 8 Discussion Marketing - Branding and Omnichannel Marketing

WK 8 Marketing Discussion

Branding and Omnichannel Marketing

Use the Wall Street Journal menu link to find a recent article related to branding or omnichannel marketing. Alternatively, your source may be any other business periodical (e.g., Forbes, BusinessWeek, The Economist) with an article that contains relevant information.

Provide a link or reference to the article. Then respond to the prompts below:

· Briefly summarize the key ideas discussed in the article

· Do your own experiences as a customer reinforce or challenge the ideas in the article?

· How do the ideas from this article apply to your company or workplace?

· Is the challenge of brand alignment across channels covered in this article?

· If so, describe how it is discussed and explain its relevance

· If not, should it have been included in the discussion? Why or why not?

https://www.wsj.com/tech/cybersecurity/hackers-trains-disabled-poland-1b1f501a?st=896pn7ypp2b2o4g&reflink=article_copyURL_share