Week 7 Marketing Plan - Execution Timeline

Marketing Plan 

Week 7

Execution Timeline  

This section highlights the details of your objectives/KPIs timeline, showing periodic performance expectations for each KPI during the length of your timeline.  The idea is to pick your “launch/goal” date and then work backward for when each task needs to be designed, formatted, tested, approved, etc.  What tasks need to be completed and by when and how long they will each take.  

1. What are the progress outcomes throughout the time period for your KPIs?

Budget

Describe or list any anticipated marketing budget items involved in completing the desired outcomes and determine a projected ROI based upon the goal.

1. Discuss the following as applicable: LTV, ROI, Ad Spend

Metrics

1. Based on your goal, what metrics do you anticipate needing to monitor?  (leads, likes/shares, Loyalty, etc)

2. How will you track?  Excel, Google Analytics, Ads, Pixel, Tableau, etc.

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