Week 7 Marketing Discussion - Coca-Cola and Human-Centric

Wk7 Marketing Discussion

Coca-Cola and Human-Centric Marketing 

Read the Walker Smith article and watch the two videos in this week's materials about Coca-Cola’s marketing strategies. Then respond to the prompts below:

· The video narrator says Coca-Cola strives “to associate the brand with a good feeling." How do they achieve this?

· In what way does Coca-Cola use storytelling in its branding and marketing?

· Pick two of Kotler’s “human qualities or attributes” listed on this week’s Overview page. Select two Coca-Cola ads and describe how they use these attributes to connect with customers. 

https://www.ama.org/marketing-news/the-power-of-narrative/

https://youtu.be/WwdGlE4jxKM

https://youtu.be/XhMVWzVXNNk