Week 7 Discussion Marketing - Coca-Cola and Human-Centric Marketing

Wk7 Marketing Discussion
Coca-Cola and Human-Centric Marketing
Read the Walker Smith article and watch the two videos in this week's materials about Coca-Cola’s marketing strategies. Then respond to the prompts below:
· The video narrator says Coca-Cola strives “to associate the brand with a good feeling." How do they achieve this?
· In what way does Coca-Cola use storytelling in its branding and marketing?
· Pick two of Kotler’s “human qualities or attributes” listed on this week’s Overview page. Select two Coca-Cola ads and describe how they use these attributes to connect with customers.
https://www.ama.org/marketing-news/the-power-of-narrative/
https://youtu.be/WwdGlE4jxKM
https://youtu.be/XhMVWzVXNNk

-
Rating:
5/
Solution: Week 7 Discussion Marketing - Coca-Cola and Human-Centric Marketing