Week 6 - Marketing Mistakes, Research a brand that

Week 6 Marketing Mistakes

1. Watch the video "The Worst Marketing Blunders of 2019" (2:32)

• Research a brand that has experienced challenges in the business world over the last three years.
• Analyze and explain which of the 4Ps was most impacted. (Note: do not use one of the brands from the video)
• In hindsight, what could this brand have done to avoid the business challenge you identified?

2. Watch the video "Sell Like a Girl ScoutLinks to an external site." (2:02)

• How could you implement some of the same strategies the Girl Scouts used when marketing your product or service?