Week 6 Discussion 1 - Anheuser-Busch wins long-running

Week 6 Db 1

Prior to beginning work on this discussion forum, review the following resources:

· Anheuser-Busch wins long-running battle against Budweiser BudvarLinks to an external site. article

· This Bud’s for Who? The Battle for 'Budweiser' Spans Centuries, Countries, and Courthouses Links to an external site. webpage

· You should also conduct research to find additional articles on this topic to assist with this discussion

· You can review the Company Research in the UAGC LibraryLinks to an external site. resource in the UAGC Library if you need help with conducting your research.

Select one company from the United States and one from Europe.

In your post,

· Discuss the difficulties that both companies faced operating in international markets.

· How might leadership from both companies been able to avoid some of the difficulties that you discovered?

· Discuss two lessons that you learned from the articles about entering your business into international markets.

Your discussion post should be 250 words.