Week 5 - Your business partner is strongly opposed

Week 5 Help

Instructions

For this discussion, use the healthy food restaurant scenario as the basis for your response:

• Your business partner is strongly opposed to your proposal to charge your largest customers lower prices for your web-based services than what you charge your smaller customers. She is arguing it is unethical, unfair, and possibly illegal.

Post a Response

Address the following in your discussion post:

1. Make the case that both groups of customers will be satisfied with the deal and that this is a perfectly legal form of pricing in a business-to-customer relationship.
   • To what degree is this type of price discrimination?
   • How will the plan increase revenue?
   • Why will both groups of customers be satisfied with the deal?
   • Why is this a legal form of pricing?
2. Use evidence from your textbook or other reputable sources, including any help in the discussion preparation, to support your case to your business partner.