Week 5 Discussion - Public Relations and Advertising

Week 5 Discussion ~ Public Relations and Advertising

Review the Learning Resources for the week before responding to the Week 5 discussion prompt. Then, post your original posting and thoughtfully respond to at least2 to  3 classmates.

This week's readings in the Learning Resources on advertising provide examples of both good and ineffective ad campaigns. Please answer the following prompts regarding advertising and public relations:

A) Post a link to one of your favorite ads and in short essay format, answer the following questions:  Does it persuade you? How? Why do you like it? Is there anything problematic about the ad? Also included a link to an ineffective ad, providing evidence that the ad campaign failed (cite your source in proper APA format). In your summary, explain (in your opinion) why one ad succeeds and the other fails.

B) After reading this week's Learning Resources, provide an example, (other than those listed in the readings) where public relations campaigns have been effective or ineffective, and provide a link to information about that example.  Answer, in short answer format, why was the campaign successful or unsuccessful? Provide a link to the example. 

NOTE: TRADITIONAL COMMERCIAL ADS SELL A PRODUCT OR SERVICE.

Examples of traditional ads:  https://www.youtube.com/watch?time_continue=4&v=N_iIgsU4esg&feature=emb_logo

Example of a hybrid, both a commercial selling a product and a PR spot creating goodwill:

https://www.youtube.com/watch?time_continue=17&v=7uNInn5ZvH4&feature=emb_logo

 An example of a  PR campaign: 

https://www.youtube.com/watch?v=XpaOjMXyJGk&feature=youtu.be

Here is an example of a PSA: 

https://www.youtube.com/watch?v=h-8PBx7isoM