Week 5 Discussion MKT500

Marketing Management 1. A disruptive technology is one that redefines the product or industry performance and enables new markets to emerge. Provide an example of disruptive technology, and briefly explain how that product has enabled new markets to emerge. 2. In your opinion, how important is innovation of new products and services in the hospitality and tourism industry? Provide a specific example to help explain your answer. 3. Briefly describe a product or service that is not currently on sale in the marketplace, but you wish it was for sale (ie. flying car).