week 4 discussion

1. Branding a product means to use a name, term, symbol, design, or unique element that identifies a seller’s product and differentiates the product from that of the competitor. As the marketing manager for a new resort hotel, how will you brand that hotel? 2. Product line extension, or brand extension, means to add products to an existing product line to better compete in the industry and accomplish organizational goals. As the owner of a shoe store who wants to grow the business, what product will you add to your product line? 3. Briefly describe what the company can do to generate customer loyalty.