Week 4 - Consumer Processing Presentation

Week 4: Assignment - Consumer Processing Presentation

You may work with one other classmate, or alone, to create a presentation that explores the Consumer Processing Model (CPM) of marketing information. In Chap. 6 we learn of William McGuire’s 8 Stages of Information Processing.  Use current or recent advertising or social media messages to illustrate the different stages.  Show how the marketer achieves each stage with the advertising examples. Create a presentation and submit it in PowerPoint, PDF or a similar format. Be prepared to deliver your presentation in class to inform your colleagues.