Week 3 Marketing Plan - What’s happening in the Industry

Marketing Plan

Week 3 - Questions to ask:

1. Intel

1. What’s happening in the Industry Landscape

2. What’s the current brand strength/messaging? (brand audit/map)

2. SWOT Analysis

1. Describe key strengths/opportunities for designed goal

2. Describe potential improvements needed and barriers to your goal

1. Target Audience

1. Description based on goal, who is the ideal target audience to focus on?

2. What interests them? (individual culture)

3. What are they looking for? (what keywords would they be using that you might include in your content/promotion)

4. What Communication Channels are they using?

2. Problem/Symptoms 

1. What is needed/missing to move forward?

3. Outcomes 

4. What is the main desired outcome?  Real goal/objective