Week 3 - Marketing Foundations: Influencer Marketing

Week 3 Help Mkt

From the video, Marketing Foundations: Influencer Marketing: Unhappy CustomersLinks to an external site., answer the following question:

• Did United Airlines do anything wrong? Was the customer's reaction justified? Provide a rationale for your answer.

Imagine a similar scenario that would apply to your hypothetical company.

• Describe a potential social media complaint (including the platform) and how your company might respond. How would you maximize customer satisfaction and positively impact your brand visibility online?