Week 3 Discussion - Consider a company that you are familiar

Week 3 Dis STR

· Consider a company that you are familiar with.

· Discuss what might be in the organization’s external, general, or industry environment that would influence strategic planning for that company. 

· Review this video [ Journey Healing Center- Competitive Analysis] on conducting a competitive analysis. Discuss how this example relates to assessing an organization’s internal environment relative to competitive analysis. Include consideration of how metrics may play a role in this assessment.

 1.Explain the SWOTT analysis - think internal AND external business environment. How does it relate to a business plan?  (Strengths/Weaknesses/Opportunities/Threats/Trends)

2.Describe elements of an internal business environment, including metrics. Describe elements of an external business environment, including metrics.

.3.) What's the role of sustainability?