Week 3 Assignment
Question # 00791710
Posted By:
Updated on: 01/29/2021 03:37 AM Due on: 02/07/2021
Analyzing Representations in Advertising
For this assignment, in 1,000-1,500 words, you will need to complete the following:
Locate an advertisement in any form (e.g., YouTube video of advertisement, advertisement from magazine or newspaper) and discuss how the advertisement portrays a particular group (e.g., women, African-American males).
In your analysis
- Discuss the consequences of the portrayal.
- Explain how the advertisement impacts cultural and social beliefs about that particular group.
- Discuss what media consumers can do to critically analyze similar advertisements.
This assignment uses a scoring guide. Please review the scoring guide prior to beginning the assignment to become familiar with the expectations for successful completion.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Rubic_Print_Format
| Course Code | Class Code | Assignment Title | Total Points | |||||
| COM-520 | COM-520-O500 | Analyzing Representations in Advertising | 90.0 | |||||
| Criteria | Percentage | Unsatisfactory (0.00%) | Less than Satisfactory (74.00%) | Satisfactory (79.00%) | Good (87.00%) | Excellent (100.00%) | Comments | Points Earned |
| Content | 70.0% | |||||||
| Discuss the consequences of the portrayal in the advertisement found | 20.0% | Discussion of the consequences of the portrayal in the advertisement found is missing. | Discussion of the consequences of the portrayal in the advertisement found is incomplete. | Discussion of the consequences of the portrayal in the advertisement found is complete. | Discussion of the consequences of the portrayal in the advertisement found is complete with appropriate examples. | Discussion of the consequences of the portrayal in the advertisement found is complete with well researched examples. | ||
| Explain how the advertisement impacts cultural and social beliefs about that particular group | 25.0% | Explanation of how the advertisement impacts cultural and social beliefs about that particular group is incomplete or missing. | Explanation of how the advertisement impacts cultural and social beliefs about that particular group is weak and missing evidence. | Explanation of how the advertisement impacts cultural and social beliefs about that particular group is appropriate but somewhat unclear. | Explanation of how the advertisement impacts cultural and social beliefs about that particular group is strong with sound analysis and appropriate evidence. | Explanation of how the advertisement impacts cultural and social beliefs about that particular group is comprehensive and insightful with well researched evidence. | ||
| Discuss what media consumers can do to critically analyze similar advertisements | 25.0% | Discussion of what media consumers can do to critically analyze similar advertisements is incomplete or missing. | Discussion of what media consumers can do to critically analyze similar advertisements is weak and missing evidence. | Discussion of what media consumers can do to critically analyze similar advertisements is appropriate but somewhat unclear. | Discussion of what media consumers can do to critically analyze similar advertisements is strong with sound analysis and appropriate evidence. | Discussion of what media consumers can do to critically analyze similar advertisements is complete with well researched examples. | ||
| Organization and Effectiveness | 20.0% | |||||||
| Thesis Development and Purpose | 7.0% | Paper lacks any discernible overall purpose or organizing claim. | Thesis is insufficiently developed or vague. Purpose is not clear. | Thesis is apparent and appropriate to purpose. | Thesis is clear and forecasts the development of the paper. Thesis is descriptive and reflective of the arguments and appropriate to the purpose. | Thesis is comprehensive and contains the essence of the paper. Thesis statement makes the purpose of the paper clear. | ||
| Argument Logic and Construction | 8.0% | Statement of purpose is not justified by the conclusion. The conclusion does not support the claim made. Argument is incoherent and uses noncredible sources. | Sufficient justification of claims is lacking. Argument lacks consistent unity. There are obvious flaws in the logic. Some sources have questionable credibility. | Argument is orderly, but may have a few inconsistencies. The argument presents minimal justification of claims. Argument logically, but not thoroughly, supports the purpose. Sources used are credible. Introduction and conclusion bracket the thesis. | Argument shows logical progressions. Techniques of argumentation are evident. There is a smooth progression of claims from introduction to conclusion. Most sources are authoritative. | Clear and convincing argument that presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative. | ||
| Mechanics of Writing (includes spelling, punctuation, grammar, language use) | 5.0% | Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is used. | Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. | Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. | Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. | Writer is clearly in command of standard, written, academic English. | ||
| Format | 10.0% | |||||||
| Paper Format (use of appropriate style for the major and assignment) | 5.0% | Template is not used appropriately or documentation format is rarely followed correctly. | Appropriate template is used, but some elements are missing or mistaken. A lack of control with formatting is apparent. | Appropriate template is used. Formatting is correct, although some minor errors may be present. | Appropriate template is fully used. There are virtually no errors in formatting style. | All format elements are correct. | ||
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) | 5.0% | Sources are not documented. | Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. | Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. | Sources are documented, as appropriate to assignment and style, and format is mostly correct. | Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. | ||
| Total Weightage |
-
Rating:
/5
