Week 2 Marketing Plan - What is the company you’ll be highlighting
Question # 00859139
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Updated on: 08/16/2024 03:24 AM Due on: 08/16/2024

Marketing Plan
Week 2 - Questions to ask
1. What is the company you’ll be highlighting (Name/URL/Industry)?
2. History/origins: - how and when did the company begin?
3. What is the unifying intent/mission?
4. What is the product line-up?
5. How do others describe the brand?
Where We Are Going Section
Situational Analysis
As you begin to understand more about your company’s identity and purpose, you will want to begin comparing it with your competitive landscape to understand what opportunities are available/needed.

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Solution: Week 2 Marketing Plan - What is the company you’ll be highlighting