Week 1&2 Discussion - Strategic Marketing

Strategic Marketing Discussion

Question Description

TOPIC 1: Four Types of Strategic Control

Strategic control refers to tracking the rollout of a marketing strategy. Learn about four types of strategic control and how their use increases the chances that your strategy will be successful.

Pick one and using your own words and another references, explain why it's an important control.

http://smallbusiness.chron.com/four-types-strategic-control-14720.html

TOPIC 2: Determining a Budget

Marketing professionals do not work in a vacuum. Finite resources are available to fund their integrated marketing communications (IMC). Learn more about factors that influence fund allocation decisions.

What do you need to do to manage to access the funding that is needed? How? Why?

Using another resource/reference, in your own words explain the importance of determining a budget.

Determining a Budget