Walden WMBA6060 week 6 discussion

· A brief description of the product or service brand you chose.

· A description of the target market for the product or service you have selected. Explain the impact of defining the target market on the promotion plan.

· An examination of the concept of promotion blends. Does the brand you chose make use of promotion blends? If so, describe the promotional blends used. If not, propose your ideas for how promotional blends could be used successfully to promote the brand and why. Use examples to support your assessment.

· An explanation of how technology or digital media may be utilized to develop an effective message to the target group you have identified in a blended promotion plan. Explain why the technology or digital media made the message about the chosen product or service brand more effective.

By Day 5

Read your colleagues’ postings.

Respond to two or more of your colleagues in one or both of the following ways:

· Elaborate on your colleague’s assessment of promotion blend usage for the brand.

· Evaluate other ways technology can be utilized in message targeting for this brand.

· Evaluate the colleague’s target market description in terms of whether it can be better developed and therefore more effectively reached by the marketer.