Video Analysis 2 - The Basics of Marketing

Video Anal2

The Basics of Marketing

Watch this week's video: https://devry.percipio.com/videos/5632612c-fea5-11e6-8638-0242c0a80b06?sharelink=5NX61Wuhh

Using a product that you regularly purchase as the example (Cannot use Tesla as the product), write a one-page summary that answers the following four questions.

1. Which customer market segments (groups) are being targeted?

2. How does the marketing of the product or service target customers based on their behaviors?

3. Of the segments being targeted, which groups do you believe offer the most capacity for growth and profit, and why?

4. What competition is the product or service facing in these most valuable segments?

Please follow APA seventh edition guidelines and submit your assignment as a Microsoft Word document.

Apple can be used as the product.