UPPER BA208 2019 June Full Course Latest

BA208 Marketing Principles

Week 1 Discussion

DQ1 What do you think about the paradigm shift in the global market place described in the lecture?  Is it real?  Does the customer really have all the information and choice power?

DQ2 Please tell me about a company or an industry which has been radically changed by some technology enhancement. How does this impact product advantages?  Is it possible to sustain a position of having a superior product in an industry?

 

BA208 Marketing Principles

Week 2 Discussion

DQ1 Can you give me an example of an industry which is totally focused on the price war mentality? If you were in that industry, how could you avoid the price wars?

DQ2 Can you give me an example of "cost plus" based pricing (similar to what Mazda did with the Miata in the lecture) and why it was so ineffective? Can you provide an example of value based pricing and why it works so well?

 

BA208 Marketing Principles

Week 3 Discussion

DQ1 Can you think of two examples of pure direct marketing (bypassing a traditional channel of distribution and going direct to consumer)?

DQ2 What do you think about shopping over the internet, or your T.V. set? Will this replace traditional retail shopping, or will retail always be alive and well?

 

BA208 Marketing Principles

Week 4 Discussion

DQ1 Advertisers use the reach argument to say that on a per exposure basis, advertising is very very cost effective. Your professor is in strong disagreement with this statement. Can you tell me why advertising on an exposure by exposure basis is very very expensive and not generally cost effective at all?

DQ2 Advertisers say that by using frequency techniques (multiple exposures to a certain advertisement) consumers will be pre disposed to buy certain products. I totally disagree. Tell me why you think that the frequency argument doesn't work anymore? Please see instructor lecture for guidance.

 

 

 

 

BA208 Marketing Principles

Week 5 Discussion

DQ1 What does the following statement mean to you? "Make identifying and meeting finely targeted customer needs your objective and exceeding customer expectations your standard for success."

DQ2 At this point in the course, your thoughts and understanding of traditional marketing methods might well be changes.  Five weeks into the course, Do you think marketing, sales and advertising are all the same? How are they related?  Different?

 

BA208 Marketing Principles

Week 6 Discussion

DQ1 Identify a product, service, or cause which has been negatively or positively affected by publicity in recent years. Analyze any responses the company or organization took to deal with the problems or opportunities created by the publicity.

DQ2 Please discuss why you think P.R. is a great alternative to advertising and why in fact, it can be much more effective.

 

BA208 Marketing Principles

Week 7 Discussion

DQ1 Marketers have traditionally spent large amounts of money on consumer advertising and promotion (above the line) to build strong brand loyalty/preference. As competition has intensified, many retailers have begun to push or position their own brands, and pressure the brand marketers for trade allowances and better deals. The brand marketer's profits have begun to slip.  The brand marketer now has less to spend on consumer promotions and advertising. The brand marketers leadership position has begun to slip. How can the marketer's dilemma (problem) be solved? What things can be done to retain brand leadership in this situation? Be specific as you apply the concept of Integrated Marketing Communications (especially direct marketing) to a retail grocery store item (i.e. diapers, corn flakes, or laundry detergent).

DQ2 How effective is it when Amazon.com buys space from Yahoo?  When any of us launch on to the internet and select Yahoo as our search engine, the first thing we will see is an Amazon.com  banner ad.  Yahoo receives countless numbers of "hits" per day all exposed (reach argument) to the Amazon.com banner ad.  Is this effective?  Please explain?

 

BA208 Marketing Principles

Week 8 Discussion

DQ1 Are there any concepts we’ve discussed that you’d like more clarification on.

DQ2 Please tell me what you think is the most significant concept covered in the text readings for the entire class. What were your biggest takeaways?

BA208 Marketing Principles

Week 1 Reflection  

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 2 Reflection  

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 3 Reflection 

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 4 Reflection 

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 5 Reflection  

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 6 Reflection  

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 7 Reflection 

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 8 Reflection 

It is critically important for each student to be able to demonstrate their understanding as well as their practical ability to apply important concepts from each week of activities.  Please reflect on the objectives and assignments for the week and in approximately 200 words explain how you will take what you've learned into the workplace environment.  Be specific about key learning outcomes and takeaways from on-going interactions/discussions with your peers and instructor.

 

BA208 Marketing Principles

Week 1 Assignment  

IMPORTANT: Please remember that this assignment is to be posted to the Drop Box.  Also, please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.Tell me about your favorite commercials, billboards, radio ads, etc. What do you like about them? Are they effective? Please explain what could be done to improve these advertisements? What do you think marketing is, in other words, how would you define marketing? How much power does today's consumer really have?

 

 

BA208 Marketing Principles

Week 2 Assignment  

Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Rather than put your Whopper, Jumbo Jack, or Famous Star hamburger on sale for 99 cents, what could you do?  Are there better strategies besides price promotions?

 

BA208 Marketing Principles

Week 3 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. You are the Director of Marketing for New Balance Running Shoes, generally perceived as the highest quality products in the class, also the most expensive. You have been forced to raise prices, due to rising costs, and the large advertising budget. How will you communicate this to your customers, how will you "make it right" with them, can you somehow add value to justify the increase? What will your competitors do? Are you prepared for their reaction? How will the increase affect consumer buyer behavior?

 

BA208 Marketing Principles

Week 4 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Take the following companies:

  a.. Apple Computer

  b.. Coca Cola

  c.. Nike

  d.. Federal Express

  e.. McDonalds

For two of the following companies, identify their original D.C. (it probably goes back to the early days of the company and is probably of product orientation). Next, tell me how they used U.S.P. (how did they communicate their D.C. to their target audience). Next tell me if you believe they were able to establish E.V.P. (a relationship with their customers). Tell me if you believe they lost their original D.C. and how it happened. Finally, tell me what you believe the new D.C. is.

 

BA208 Marketing Principles

Week 5 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length. Your company is Kingsford Charcoal, you are clearly the market leader. Many retail store brands are popping up (i.e. Ralphs Brand) and are priced much lower. In addition, Match Light (just light the bag) is aggressively challenging your market leadership position? Please present some possible strategies to defend your leadership position, pick what you think is the best strategy and justify your strategy.

 

BA208 Marketing Principles

Week 6 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

What do you think about shopping over the internet, or your T.V. set (not Home Shopping Network, but rather through Net T.V.)  Will these channels ever replace traditional retail shopping?

 

BA208 Marketing Principles

Week 7 Assignment  

IMPORTANT: Please remember that this assignment must be posted in APA format with at least two scholarly references. Responses should be 500-700 words in length.

At this point in the course, all students should be considering the differences between market share and share of customer? Please give me an example of each and discuss merits/drawbacks of the distinctly different approaches.

 

BA208 Marketing Principles

Week 8 Assignment  

Please describe in detail the five IMC elements and their role in an IMC program. What are the advantages and disadvantages of each of the tools? Explain front end and back end tools. Explain the concepts of "linkage and synergy as they relate to IMC.