UOP MKT571 WEEK 2 ASSIGNMENT-New Product Launch Marketing Plan, Part I, part 2 and part 3

Complete a market segmentation of no more than 1,400 words for your buyers. Be sure to include the following:

• Detail the target market profiles, key buying behaviors, and decision motivators for your consumer and organizational target markets.
• How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage
• Expanding on your product offering from Week 2, provide the product mix for your team's new offering including features and benefits, branding, any other products in its line, its differentiating characteristics from competitive or substitute products, packaging and labeling, and warranties and guarantees.
• Create a new positioning statement for your product, and provide justification for your new positioning strategy.

Usethe Sample Marketing Plan in Ch. 2 of Marketing Management as a guide in developing the components of your plan.

Format your plan consistent with APA guidelines.

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Complete the final phase of your New Product Launch Marketing plan. Using the sample Marketing Plan in Marketing and Management (pp. 60-65), consider your product launch to date, reflect on additional learning, and refine to create a Marketing Plan for your new product. Your plan should be no more than 3,500 words. Be sure to include the following:

• Executive summary
• Situational analysis
• Market growth potential and competitive analysis
• Segmentation, target market, and positioning
• Pricing and distribution strategies
• Marketing communication plan
• Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
• Intended marketing objectives for Y1, Y2, and Y3
• Implementation milestones
• Evaluation and control metrics and methodology to measure performance
• Contingency planning

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