Unit III Case Study

Unit III Case Study

Choose ONE of the case options below. Evaluate the case, and respond to each question that follows the case using both theory and practical managerial thinking.

? Disney, beginning on page 178 of the course textbook ? IKEA, beginning on page 179 of the course textbook ? Accenture, beginning on page 208 of the course textbook ? GE, beginning on page 210 of the course textbook

Your APA formatted Case Study should be a minimum of 500 words (not including the title and references pages). You are required to use a minimum of three peer-reviewed, academic sources that are no more than five years old (one of which may be your textbook). All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Course Textbook
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.