Unit 9 Discussion
Question # 00050608
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Updated on: 02/24/2015 10:16 PM Due on: 04/04/2015
Compose the specific and measurable criteria that should be part of the marketing
plan? Evaluate who should monitor performance of the business plan? Assess how
an organization could evaluate among alternative plans to see what plan(s) might
be approved. Propose the criteria that would be used?
Assess the value add of a balanced scorecard? Measure what should happen if in
five months there are major changes in the data assumption that were used to
build the strategic plan? Assess a situation where sales can be large while
margins might be low. Appraise what circumstances might this exist. Propose an
example.
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Rating:
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Solution: Unit 9 Discussion