Unit 9 Assignment

Unit 9 Assignment: Part 5 | Strategy

Unit outcomes addressed in this Assignment:

• Differentiate guidelines for selecting alternative plans for the approval process.
• Formulate techniques to maintain the strategic vision to the organization.
• Create a monitoring tool that is vital to analyze the performance in relation to the budgeted plan.
• Assess the balanced scorecard specific to the areas of finance, customers, process and learning.

Course outcome assessed/addressed in this Assignment:

• HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential.
• HA575-3: Assess various marketing tools and compare their advantages and disadvantages.
• HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment.

Strategy: 2 Pages each question and topic(1,2,3,4,etc

1. Create the strategic option utilized: either a differentiation strategy or a cost strategy.
2. What externalities could affect the life cycle of the product or service.
3. Evaluate the strategies Mature Strategy, Niche strategy, Harvest strategy.
4. Questions to consider:
   1. Is some segment or group of patients or customers not being served?
   2. Can the product/service be improved?
   3. Can the product/service be distributed more efficiently, or can
   4. Can the distribution access of the service mix be significantly increased?
   5. Can the product/service be offered at a lower price to be more attractive?
   6. Can a superior advertising campaign be mounted?
5. Analyze which alternative branding approach will be utilized.
   1. Blanket branding
   2. Multibrand strategy
   3. Reseller strategy
   4. Mixed branding
   5. Co-branding
   6. Another entity
   7. Push strategy
6. Analyze your alternative pricing strategies
   1. Skim pricing
   2. Penetration pricing
   3. Elasticity pricing
   4. Cost-plus pricing
   5. Price bundling

Instructions

Submit Final Project Part 5 | Strategy

The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project.