Unit 7 - Social Media Plan Analysis

Unit 7

Social Media Plan Analysis

Objectives

Research and state your agency’s operational objectives. Then provide either existing communication objectives or create communication objectives that support the operational mission.

1. [Operational Objective]

· [Supporting Communication Objective]

2.

3.

Platforms

Research and state your agency’s current social media platform accounts. For each account, describe type of content currently being shared through the platforms.

· [Platform]: [Content]

·

Audience

This section includes a list of questions to support the selection of an appropriate channel mix to communicate with the intended audiences.

State who the intended audience is for this exercise. Complete all questions for each audience segment you have identified. Answer the questions asked about the audience. Use evidence-based data from sources such as media consumption studies, project reports, surveys, qualitative studies, and government statistics.

Audience: (Identify segments here)

1. What channels does the audience use regularly for different communication needs? For example, radios and TV for receiving or accessing news, mobile phones for communicating with others, specific social media platforms, etc.

2. Which channels does the audience consider credible and for what kinds of information? Consider both modern and traditional communication channels such as mainstream media outlets, websites, and social media platforms.

3. What is the audience’s locale (rural or urban)?

4. What differences exist, if any, in access to communication channels?

5. Which channels does the audience prefer for getting information about emergencies?

6. Whom does the audience trust and turn to for advice about issues similar to those handled by your agency? If known, highlight differences between rural and urban areas.

 

Content Strategy

Research current agency communication activity. Fill in platform (both traditional media tactics such as website use, press releases, etc., and social media platforms), current communication tactics, information type shared, and frequency of posting.

· [Platform]

· [Tactic]

· [Information Type]

· [Frequency]

· [Platform]

· [Tactic]

· [Information Type]

· [Frequency]

· [Platform]

· [Tactic]

· [Information Type]

· [Frequency]

 

Community Interaction Guidelines

Find existing guidelines or social media policy outlining handling of public comments and official posting guidelines and state them here.

·