Unit 7 Complete Marketing Management - Corporate social responsibility

Unit 7 Complete Marketing Management

1600 words MINIMUM (not including cover/reference pages or questions)

Requirement is at least five scholarly articles, ONE maybe the course textbook BELOW

Textbook(s)

Ferrell, O. C., & Hartline, M. D. (2017). Marketing strategy: Text and cases (7th ed.). Southwestern/Cengage Learning.

UNIT 7 Complete

Using APA format and at least five APA formatted references and citations, choose an organization to use as your focus for answering the following questions:

· Corporate social responsibility is a broad concept. Explain the dimensions of social responsibility. What actions should organizations take to maximize each dimension of social responsibility?

· What is the relationship between social responsibility and organizational success and profitability? What evidence can you provide to support your position?

· There are several potential ethical issues related to marketing strategies. Identify a recent ethical dilemma facing a marketing organization. Describe the ethical situation and the consequences for the organization, its customers, and its other stakeholders. How could the ethical dilemma be avoided?

· Many organizations have a code of ethical conduct. Find an organization’s code of ethics and assess the code’s ability to enhance ethical decision-making within its organization. What revisions do you propose for the organization’s code of ethics?

· Considering the many factors that may influence consumer brand preferences, how important is it for a brand to be recognized for social responsibility? How can we formulate the return on investment for CSR?