Unit 7 Assignment

Unit 7 Assignment: Final Project Part 4 | Research

Unit outcomes addressed in this Assignment:

• Appraise the benefits that can be added at intermediate levels and compare their own strategy which benefits to deliver and which others enter the channel to provide.
• Analyze and compare pricing strategies, skim, penetration, elasticity, cost-plus and variable, bundling, positioning value, and sensitivity of price.
• Planning health care market advertising, preparing the market budget, and formulating sales.

Course outcome assessed/addressed in this Assignment:

HA575-2: Evaluate research-supported strategies for efficiently assessing and measuring marketing potential.

HA575-3:Assess various marketing tools and compare their advantages and disadvantages.

HA575-4: Formulate effective practices for employing marketing tools to specific situations in the healthcare environment.

Research

1. Assess the key elements of the five-force model. What are the advantages and disadvantages of this model? 2 Pages for each topic (1,2,3,4,5, #2)
   1. How easy is it for suppliers to drive up prices?
   2. How easy is it for buyers to drive down prices?
   3. Is there a threat of product substitution?
   4. Is there a threat of new entry by a similar provider?
   5. How much competitive rivalry exists?
2. Examine alternative means to gather primary market research. Provide a review of the advantages and disadvantages of each method.

Instructions

Submit Final Project Part 4 | Research

The Final Project should meet all APA standards, grammatically correct, appropriate and consistent research citation and documentation, appropriate graphics to display data and the results of analysis, and visual materials to support presentation of the overall document. Each section is to be a minimum of two (2) pages and should include a separate title and reference page. Your Final Project will have a separate title page and one reference page(s) that combines all references utilized throughout the Final Project.