Unit 7 AB202 Discussion

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Unit 7 Discussion

Discussion Topic

Be sure to practice with the direct marketing concepts in the Learning Activities (see the Reading area) before applying these concepts in this Discussion.

Management uses a variety or a mix of promotional tools to motivate consumers to respond and purchase or adopt their products and services. One of the many tools they use is direct marketing. As explained by the textbook authors, direct marketing is accomplished through the use of various advertising media in order to elicit a response or a transaction that can be measured in an interaction with the consumer (Andrews & Shimp, 2018).

Reference
Andrews, C. J., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Boston, MA: Cengage.

Topic: Direct Marketing and Social Media
Sally owns a local purse store. She plans to open for business in three (3) weeks and wants to ensure that she promotes her business well. She does not have a large marketing budget so she will rely on social media marketing to promote the grand opening as well as the sales of her products.

In this Discussion, you will play the part of Sally, the owner.

• Which specific parts of social media marketing will you use and how will you use them (pick at least three types)?

Additionally, Sally wants to explore direct marketing as a possible way to promote her company’s grand opening.

• What would be the best direct marketing option that is both economical and effective to maximize her exposure? Why?