Unit 5 Journal Entry-There are many different message appeals

Unit 5 Journal Entry

Discussion Topic

Journal: Message Appeals

For this Journal you will only post once using a minimum of 250 words.

There are many different message appeals that can be found in advertising including the use of the following (beginning on page 227):

(a) Endorsers

(b) Humor

(c) Appeal to fears and/or guilt of the consumer

(d) Sex or use of subliminal messages

(e) Music

(f) Comparative advertising.

Checklist:

Provide your own example of each of the six different message appeals that you have found in person or on the Internet that have not been used by any other students. Be specific about each example and provide the URL.