Unit 4 Disc - AB202

I am needing some assistance with completing this discussion question.  Any help is appreciated.

Unit 4 Discussion

Discussion Topic

There are several functions of advertising that must be kept in mind when putting together MARCOM for a company. These include informing, influencing, reminding and increasing salience, adding value, and assisting other company efforts.

Label your initial response sections part 1 and 2.

Topic: Functions of Advertising

Part 1: Advertising in Commercials

Choose a commercial from the Internet (YouTube™ is a great source for this).

• Discuss which of the functions of advertising are used in this commercial and if they are effective. Be sure to give the link to the commercial in the posting.
• Then respond as to which of your classmates’ advertisements are most effective in your estimation and why. 

Part 2: Additional Functions of Advertising

Research indicates that there may be more than five functions of advertising for businesses. Using the Purdue University Global library or a credible online source, locate and read an article on the “functions of advertising” and:

• Summarize the article for the class. Be sure to provide the link to the article in the posting.
• Then comment on which of your classmates’ articles’ summaries you find most interesting and why.