Unit 2 Assign AB202

Unit 2 Assignment

AB202-1: Apply brand characteristics for a new product.

Assignment: Branding Characteristics

In order to increase sales and engender customer loyalty, you read that it was important to establish a strong brand in the minds of the customer through integrated marketing communications. In order to establish a strong brand, it is important that the marketer address the five brand characteristics previously examined (practice this in the Learning Activity). You will apply these needed brand characteristics for a new product in this Assignment.

Scenario: You are a marketing assistant at a firm. In a minimum of a 250-word response in a Microsoft® Word® document, with additional title and reference pages, address the following:

• Choose one of the new products. Take a screenshot of the new product you chose, and insert it into the top of a Word document and then address the following:
• Apply and describe the brand characteristics provided in your Chapter 3 Reading beginning on page 44.