U3 Assign - AB202

I am needing some assistance with getting this completed please. I will attach the assignment instructions along with the grading rubric.

Thank You

Assignment: Target Market Segmentation and Persuasion

Overview: Cialdini’s six (6) principles of persuasion in Chapter 7 discusses persuasion in advertising and marketing communications. The basic premise behind the principles is concerned with how the marketer can use these principles to persuade the consumer to buy a product, try a product, talk about a product, etc.

Another part of marketing communication is tied to the communication process using the sender-receiver model. Consumers can find the communication steps in this model being used in just about all marketing promotions and this can evoke a cognitive or emotional response to the advertisement if it persuades the consumer or not.

Part 1: View a video or television advertisement regarding a product (cars, clothes, home improvement, travel, etc.) that you are generally interested in and address the following:

• Explain the communication steps exhibited in the ad.
• Do peripheral cues (p.146) draw your attention to the ad?
• Is the ad relevant to you? Why or why not? Who do you think the target audience is?
• What cognitive and/or emotional responses did you have to the ad that either persuaded you or not? 

Part 2: Persuasion

• View a video regarding Dr. Martin Luther King’s 1963 speech, “I Have a Dream” by searching on the Internet. Next, analyze the speech in terms of Cialdini’s 6 principles of persuasion as practiced in the Learning Activity.
• Explain how it persuades you based on the speaker’s adherence to Cialdini’s six principles of persuasion. Provide the verbiage in quotes that personally persuades you. 

Respond in 350–500 words in a Microsoft® Word® document following APA format with additional title and reference pages.