TWU 13FABUS318353 INTRO TO INTERNATIONAL BUSINES- quiz 4

A virtual corporation relies to a great extent on third parties to conduct its business.

The process of redesigning organizational structure, hierarchy, business systems, and processes in order to improve organizational efficiency is called reengineering.

Subsidiaries and other operating units of an international company should report to the headquarters only if there is a drastic change in the economic environment.

An organization that coordinates economic activity to deliver value to customers using resources outside the traditional boundaries of the organization is known as a _________ corporation.

A(n) _________ is a form of organization characterized by lateral decision processes, lateral relationships, and a strong corporate-wide business philosophy.

A situation in which a small loss for a subsidiary results in a greater gain for the headquarters is termed as _____.

Market screening is helpful to firms selling in the domestic market and looking at expansion in the overseas market. It is not required for firms that are already multinational companies.

Estimation by analogy is the process of using a market factor that is successful in one market to estimate demand in a similar market.

When historical growth rates are known, future growth can be forecast by means of trend analysis.

A firm producing air-conditioners will look for countries with warm climates to sell its product. This screening is known as assessing the _____.

__________ divides objects into groups so that the variables within each group are similar.

Even when a company has the capability of being the first-mover in a market, there are possible advantages to letting others go first.

Direct exporting is the exporting of goods and services through various types of exporters based in the home country, rather than by the firm itself.

Indirect exporting is _________________.

A _____ is an arrangement by which one firm provides management in all or specific areas to another firm.

A cooperative effort among two or more organizations that share a common interest in a business enterprise or undertaking is known as a(n) _____.

he basic functions of domestic and international marketing are the same.

Pricing is the central focus of the marketing mix.

When do marketers offer the same product and use the same promotional appeals in all markets?

____________ involves the setting of prices for goods produced in one country and sold in another.