Trident MKT501 2019 January Module 4 SLP Latest

MKT501 Strategic Marketing

Module 4 - SLP

DISTRIBUTION & MARKETING PLAN

Session Long Project

You will create a final a marketing project using assignments you created during the class. It is not necessary to create new content other than an introduction and conclusion for the project; but you are required to address comments provided by your faculty member and make updates accordingly.

Using the template provided, complete the comprehensive SLP for MKT501. Since you have a series of different references lists for each assignment, you will need to combine them for this submission.

To make the work flow better, add a sentence at the end of each section or the beginning of the next to connect them.

SLP4: Strategic Marketing Plan

Product Overview

Product/Service Overview (used in your discussions)

Customer Profiling

Module 1: Week 1 Discussion Post.

Messaging

Module 1: Week 2 Discussion Post.

Customer Demographics and Psychographics

Module 1: Case.

Customer Relationship Management

Module 1: Case.

Target Audience and Competition

Module 1: SLP (Application to Product/Service).

Societal Marketing

Module 2: Week 1 Discussion Post.

Creative Message

Module 2: Week 2 Discussion Post.

Segmentation Application

Module 2: Case.

Gap Analysis, Benchmarking and Competitive Advantage

Module 2: Case.

Competition, Segmentation, Positioning, Lifetime Value

Module 2: SLP. Must be reformatted and double-spaced.

Differentiation

Module 3: Week 1 Discussion Post.

Distribution

Module 3: Week 2 Discussion Post.

IMC: Integrated Marketing Communications

Module 3: Case (Application).

Competition and Boosting online Presence

Module 3: SLP.

Pricing

Module 4: Week 1 Discussion Post.

Perceived Value

Module 4: Week 2 Discussion Post.

Margins and Sales Volume

Module 4: Case.

Use the attached APA-formatted template (MKT501 SLP4) to create your submission.

SLP Assignment Expectations

Your submission will include:

•             Trident University International’s cover page

•             A paper with APA citations (2- to 3-sentence introduction, body, 2- to 3-sentence conclusion)

•             The reference list page in APA format

The entire paper will vary in length based on what was previously submitted.