Trident MKT501 2019 January Module 4 Discussion (dq1+dq2) Latest

MKT501 Strategic Marketing

Module 4 Discussion

Trident Symposium International's (TSI) focus for this week is pricing strategy: a component of the marketing mix. Consider the Target Market, Competition, Core Strategy, and Communications & Promotions when making a decision on how pricing will be determined.

WEEK 1 DISCUSSION POST

•             Provide a brief introduction of the company with which you are working.

•             Discuss what pricing objectives you would consider for your product/service.

•             Identify the pricing objective and strategy you will ultimately choose and explain why.

This post should be 3 paragraphs in length (300 words). Since you are engaging in research, be sure to cite and reference the source(s) in APA format.

WEEK 2 DISCUSSION POST

•             Provide a brief introduction of the company with which you are working.

•             Discuss ways you can improve perceived customer value.

•             Analyze how psychological motives help shape emotional benefits and customer perceptions of value.

•             Analyze how the personality of an endorser shapes the emotional benefits of the product.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.