Trident MKT501 2019 January Module 3 Discussion (dq1+dq2) Latest

MKT501 Strategic Marketing

Module 3 Discussion

Differentiation

The quality of service provided by a company has been shown to affect consumer loyalty. Better service equates to loyal customers.

WEEK 1 DISCUSSION POST

The eight dimensions of service quality are reliability, assurance, performance, responsiveness, extended services, empathy, appearance, and reputation.

•             Provide a brief introduction to the company with which you are working.

•             Using the dimensions of service quality, develop a strategy to differentiate the company.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

WEEK 2 DISCUSSION POST

Using predominately articles from the library's full-text article databases (Academic Search Complete, Business Source Complete, and/or ProQuest Central), research distribution channel structure:

•             Provide a brief introduction of the company with which you are working.

•             Research distribution channel systems.

•             Apply a distribution channel to your product enhance customer value.

This post should be 200-300 words in length. Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format